Fashion changing lives. And people always tell me there is no money in art adn fashion. Art promotes economic growth.
What began as a conversation with women in the townships around Cape Town has become a unique social enterprise in the fashion industry. In 1987 Nicole-Marie Iresch, an Algerian-born executive with Air France, traveled from Paris to Cape Town on holiday.
While exploring the city she was approached by a group of women who asked her for employment. They had basic sewing skills but could not find the work they needed to support their families. Nicole-Marie felt an instant bond with the women and visited them in their homes in the township of Khayelitsha. More than twenty years later, she still remembers clearly:
“When I was first invited to the township of Khayelitsha, during the final years of apartheid, I entered another world and got to know people that changed my life completely. Penetrating beyond the mass of shacks, I got to know the homes, the lives and the dreams…
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